Client : Furlined Creative
Directors : Vanessa Eckstein RGD, Marta Cutler
Copywriter : Marta Cutler
Designer : Monica Herrera
Each holiday season, top film production company Furlined hosts an industry event to raise awareness about a different cause. Manifest - works is an organization that Furlined helped create to provide film industry job training to youth emerging from foster care or from the criminal justice system. Blok’s name, ‘Let It Shine’, expresses their goal of fostering students’ inner confidence and creativity. Balancing Furlined’s contemporary brand with a celebratory spirit, the specially designed typography draws attention to the message. The event was an overwhelming success, raising money and inspiring greater industry involvement in the program.