Credits

Client: Dogwood Initiative 

Creative Directors: Ian Grais, Chris Staples 

Art Directors: Tony Woods, Leia Rogers 

Designer: Tony Woods 

Writer: Leia Rogers

Description

Dogwood Initiative is the leading voice opposing the construction of oil pipelines and the resulting increase of tankers in BC. In November 2014, Rethink created a direct mail campaign to target voters around the time of Vancouver’s municipal elections. A spin on the traditional shampoo sample mailer, oil filled samples were mailed to conservative voters and political newsmakers in Canada. Reactions ranged from supportive tweets to angry letters. The biggest impact was online, with hundreds of recipients sharing pictures of the mailed samples on social media. The campaign received national news coverage and pledges of support increased by 400% a month.

Non-Profit Category 2015