Client: Communications Johanne Demers
Creative Director: Claude Auchu
Designer: Cindy Goulet
Writers: Gilles Chouinard, Geneviève Jannelle
Photographer: Luc Robitaille
“Tous debout pour nos p’tits loups” is a benefit dinner for the Fondation Maison Théâtre that pairs creative directors with chefs to create an updated version of favourite childhood dishes for guests. The masque was inspired by Maison Théâtre’s geometric identity and was given to attendees to transport them into the evening’s theatrical theme, allowing them to take on the appearance of both a chef and a creative. The identity was applied to the souvenir book, the invitation, the decor of the venue, table decorations and as an animated projection.