Client: Downtown Sudbury BIA
Project Lead: Frank Chartrand
Creative Director: Terrie Barksey
Designer: Nico Taus RGD
Research/Strategy: Rob Roy
Project Consultant: Christian Pelletier
When Bureau conducted research in the community, the keywords used to describe Sudbury’s downtown were: boring, lifeless, neglected — but also emerging, transition, rebuilding, artistic, culture and heritage. The rebranding incorporates a location pin, often used on maps, to illustrate that Sudbury’s downtown is an exciting place to be —a place for everyone. Bureau modified the usual “eye”, or hole in the pin to subtly represent a “D” for downtown.