Downtown Sudbury Branding by Bureau
24/11/15
When Bureau conducted research in the community, the keywords used to describe Sudbury’s downtown were: boring, lifeless, neglected — but also emerging, transition, rebuilding, artistic, culture and heritage. 

Credits

Client: Downtown Sudbury BIA 

Project Lead: Frank Chartrand

Creative Director: Terrie Barksey

Designer: Nico Taus RGD 

Research/Strategy: Rob Roy 

Project Consultant: Christian Pelletier

 

Description

When Bureau conducted research in the community, the keywords used to describe Sudbury’s downtown were: boring, lifeless, neglected — but also emerging, transition, rebuilding, artistic, culture and heritage. The rebranding incorporates a location pin, often used on maps, to illustrate that Sudbury’s downtown is an exciting place to be —a place for everyone. Bureau modified the usual “eye”, or hole in the pin to subtly represent a “D” for downtown.