Client: The 519
Art Direction: Stuart Inglis
Design: Claudia Yuen
UX Director: James Beardmore
UX/UI Design: Paul Lapkin Developer: Guy-Armand Kof
The 519 is a City of Toronto agency serving Toronto’s LGBTQ population. Artist Josef Albers’ “interaction of colour” inspired the concept: that individual colours look quite different when presented against contrasting hues. The three spaces represent the core pillars of The 519’s organizational offerings: Space, Service and Leadership. The new brand identity resulted in an influx of donations, doubled website views, positive media coverage and an increase in social media reach.
The 519 design is accessible, bright, clean and friendly and clearly communicates the client’s core principles.–Tina Mackenzie RGD