The 519 Identity Identity By Pilot PMR
24/11/15
The 519 is a City of Toronto agency serving Toronto’s LGBTQ population. 

Credits

Client: The 519 

Art Direction: Stuart Inglis 

Design: Claudia Yuen 

UX Director: James Beardmore 

UX/UI Design: Paul Lapkin Developer: Guy-Armand Kof

 

Description

The 519 is a City of Toronto agency serving Toronto’s LGBTQ population. Artist Josef Albers’ “interaction of colour” inspired the concept: that individual colours look quite different when presented against contrasting hues. The three spaces represent the core pillars of The 519’s organizational offerings: Space, Service and Leadership. The new brand identity resulted in an influx of donations, doubled website views, positive media coverage and an increase in social media reach.

 

Judge's Comment

 The 519 design is accessible, bright, clean and friendly and clearly communicates the client’s core principles.–Tina Mackenzie RGD