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The power of an effective creative brief is often overlooked in setting a creative team on the right course to success. It can literally be the make or break of a campaign or project. So why do some marketing and communication professionals feel that they can gloss over, or worse not do this step of the process? We understand... There's demand from sales and your VP to get the campaign out yesterday but collaborating on and defining the right information in the brief can net you a golden globe of a campaign if you take the time.
About Wendy Millard RGD
Wendy has over 20 years experience in the design industry, leading and managing in-house teams on both a local and global scale. She focuses on building up the individual designer's ability to grow their unique skill set as well as promoting and advocating for the whole design team. She defines process to allow her team to do their best work in the overly complex workflow of marketing, design, legal, compliance and translations.
Co-presented by the Association of Registered Graphic Designers and IABC/Toronto. This webinar is part 1 of a 3-part series that includes webinars on Brand Stewardship and The Success of Brand Communications.
To view this webinar recording, sign in to the Members Only Section, go to Video Archive and click on the Webinars 2016 tab on the lefthand side.
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