Developing a client roster
Presented by Ben Hagon RGD
Tired of the generic, boring approach to sales? Sick of hearing techniques from other industries such as speed networking, cold calling, and wining and dining?

Creative Director and President of Intent, Ben Hagon RGD will lead you through his approach to growing and developing a client roster for small to medium design firms, with additional tips for freelancers.


What you will learn:

  • How to find and approach new clients
  • Tips for a good first impression
  • How to tailor your approach for your target market
  • Ben's rules for client management
  • How to make them a client for life
  • Why giving back is important


About Ben Hagon

Co-Founder and Creative Director of Intent, Ben Hagon is an award-winning design specialist with over 14 years’ experience as a graphic designer, creative director and entrepreneur. Named in 2011 by Design Edge Canada as “One of Canada’s Top Designers,” Ben is renowned for his passionate commitment to his clients, his ability to listen to them, understand their challenges and turn those insights into award-winning design work that always meets client objectives.

Professionally, Ben is also noted in his industry as a published design critic and regularly offers his perspective as a speaker at design, education and community events. He also sits on the advisory council for Conestoga College’s design program, and is part of the advisory board for the St. Joseph’s Health System International Outreach Program.

Ben has led his own design agency since 2009, developing long term relationships with clients in diverse industries including health care, education, government, science-based, and charitable.


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