Strong branding is a fundamental aspect of any business, and it is most effective when paired with effective planning and management of communications across all levels. Learn the importance of design in this process and how to take advantage of design services to improve your brand strategy. Learn how design can help shape a brand, the importance of internal as well as external brand design and how to design a brand to be flexible, dynamic and able to evolve.
About Paddy Harrington RGD
Paddy has over 10 years experience in branding, strategy and design. He has degrees in literature and architecture and hasworked in research, architecture, advertising and design. His clients have included The New York Jets and Giants, Coca-Cola, McDonald’s, Unilever, the Holy City of Mecca and the Fogo Island Inn in Newfoundland. He is an award-winning writer and filmmaker and has spoken at several design conferences as well as at Brown, Harvard, and the Central Academy of Fine Arts in Beijing. Paddy was formerly the SVP Design Innovation and Digital Creative Director at Indigo Books and, prior to that, Executive Creative Director at Bruce Mau Design.
Co-presented by the Association of Registered Graphic Designers and IABC/Toronto. This webinar is part 2 of a 3-part series that includes Creative Briefs & The Success of Brand Communications.
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