You’ll discover basic principles (e.g. emergence, adaptability, self-organizing, "chaords") and how they apply to design and marketing programs for your clients. Learn to apply the power of “simple rules” in complex times. Co-presented by two of Canada’s leading communication strategists.
Top image credit: CC BY-SA 3.0
About Jeannette Hanna
As co-author of Ikonica, A Field Guide to Canada’s Brandscape, Jeannette explored the interdependencies of commerce, culture and community. As a founder of Trajectory, her client roster ranges from billion dollar enterprises to associations, places and not-for-profit institutions. Jeannette teaches regularly at York University’s Schulich School of Business. She is also a contributing author to several books: Rediscovering the Wealth of Places; Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard. She is currently an advisor to the Professional Communications Program at Ryerson University and Design Management Studies at George Brown College in Toronto.
About Lynn Fletcher
Lynn is an innovator, a problem-solver, and a team-builder with extensive international marketing experience including the US, UK and Europe. A truly integrated thinker, she brings an experienced consumer and brand lens to the new age of data-driven marketing and communications. She currently serves on the executive board of the Canadian Marketing Association. She has championed new capabilities in customer experience and service design, sophisticated geo-segmentation, marketing performance analytics, marketing automation and programmatic media and creative. Lynn’s expertise weaves strategy and advanced marketing analytics with expertise in experience design; content and social strategy; channel engagement; behavioural economics and marketing sciences.
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