The five-course online academic certificate can be completed in one year, allowing marketers and communicators to specialize in digital strategy.
“We see an industry demand for more digital specialization in marketing and communications,” says McMaster CCE Director Lorraine Carter. “McMaster created this program to respond to an identified need in the field and interest from students. We teach not only hands-on skills but also the strategic thinking, planning and measurement expertise that’s so essential to success.”
As one of the few university-level digital marketing certificates in Canada, this program will give professionals the opportunity to learn industry-current best practices in all stages of a digital campaign: planning, implementation and measurement. Targeted at professionals who have a background in marketing, communications, or web design, McMaster’s new program will be integrating marketing theory with the latest technological tools to blend business strategy with digital skills.
“I completed my MBA at McMaster and I’m really excited to be returning as instructor for this program,” says Linda Burlison, Senior Director of Digital Strategy at a media agency. “What I’ve noticed in my career is that there’s a lot of confusion around which digital tactics to use in a marketing campaign. This is where really understanding your digital strategy before moving forward with tactics is important, and that’s what this [program] is all about.”
Courses include: Fundamentals of Digital Marketing; SEO, SEM and Digital Advertising; Content Management: Creating and Utilizing Dynamic Digital Content; and Data Management: Metrics and Measurement.
Attend a free online webinar on August 11 at noon to learn more.
Click here for more information.
About McMaster CCE: One of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training, McMaster CCE’s purpose is to develop and realize the potential of both individuals and society by providing the education to thrive in a dynamic world.