New Projects by Acme Art and Design, Goodall Integrated Design, Greenmelon Inc., HM&E Design, The Office of Gilbert Li and Lindsay Smail

Check out work by Acme Art and Design, Goodall Integrated Design, Greenmelon, HM&E Design, The Office of Gilbert Li and Lindsay Smail RGD


Michael Barker RGD, Acme Art and Design designed a photo-based promotional campaign for Shakespeare in the Ruff.  

Shakespeare in the Ruff is a professional theatre company performing innovative outdoor adaptations of Shakespeare's plays in east-end Toronto parks. To promote their upcoming production of Romeo and Juliet in Withrow Park, Acme designed a photo-based promotional campaign inspired by vernacular romantic lettering and teenagers’ use of parks as a space to escape societal rules.


Derwyn Goodall RGD, Goodall Integrated Design developed branding for The Glen Tavern, a new restaurant and bar from the owners of Toronto's renowned Scaramouche Restaurant.


A warm, muted colour palette was used throughout in combination with a classic sans and slab serif font combination. The graphic language is elegant and restrained. The restaurant is not easily visible to people passing by because it is situated behind an art gallery. A thorough study was conducted resulting in main entrance identification, exterior building identification as well as street level and parking lot directional signage. Working within a tight budget, with real deadlines, was a day-to-day reality.


Robert Smith RGD and the team at Greenmelon Inc. designed new branding and brand assets for HoneyBar. 

HoneyBar has been a tasty, healthy product, well-established in food stores for more than 20 years. The client wanted the product to stand out in light of increasing category competition. The work included a new brand, packaging, in-store display, POP, website elements, sales sheets, advertising and social media, as well as a campaign to introduce new flavours and a new tagline, “always & only honey". Greenmelon Inc. established a colour palette full of shelf appeal that would work as an overall system but also identify individual flavours. A consistent layout for the packaging unifies while individualized illustrations and colours differentiate flavours and make the packaging easier to read. A hand-drawn illustration style emphasized simplicity and quality and provided an artisanal look. The logo, framed in black, provides contrast and highlighted the brand.


Paul Haslip RGD and the team at HM&E Design designed new branding for Caboose Coffee House. 


Under new ownership Caboose Coffee House, so named as it is one of the last shops at the most westerly end of Toronto’s Junction neighbourhood, engaged HM&E Design to help refresh the brand. A visual family of beverage, food and train & rail iconography serves as the playful underpinning for Caboose’s relaunch.


Gilbert Li RGD and the team at The Office of Gilbert Li designed the visual identity and collateral for this year's National Magazine Awards. 

The deliverables for the National Magazine Awards included tickets, posters, program guide, event signage, presentation screens and web advertising. The concept celebrates the magazine-making process: from brainstorming, art direction and editing all the way to printing. To visualize this, the design incorporates elements such as editor’s marks, sketches, manuscripts and mood boards. The collateral features a series of images developed with photographer Vicky Lam. For authenticity The Office of Gilbert Li used sketches, photos, illustrations and fragments of magazines, contributed by previous collaborators and taken from actual NMA submissions.


Lindsay Smail RGD designed a report on 'The State of Canada's Tech Sector, 2016' for the Brookfield Institute for Innovation + Entrepreneurship.

For the Brookfield Institute's first annual report, the bold colour scheme and playful illustrations reflect the policy think tank’s youthful approach and the organization's desire to make the report accessible to a wide readership. As well as the overall layout, infographics and charts make the findings more engaging and easy to understand. The 72-page report was published online and in print and the client received an array of graphics for use on social media channels to increase awareness of the Institute and the report.



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