With this initiative, RGD is recognizing local industry professionals and features projects designed by local RGD Members. The goal of the Design At Work posters is to raise awareness about graphic design's value to business by presenting examples of how design impacts a company’s visibility and recognition.
The Kitchener Design At Work poster is one of a series which will be distributed to local businesses and posted in local public spaces in cities throughout Ontario. The series also include Kingston, London, Markham, Ottawa and Sudbury. Each poster features local designers and their work.
“It’s easy for us to forget that everything we touch, see or interact with throughout our hectic days has been designed by someone,” says Stüssy Tschudin, president of RGD. “The Design At Work poster series is our small way of drawing attention to that fact and to the talented designers behind the work - to give them a shout-out and underscore the value good design brings business, as well as the great work being done by RGDs in particular.”
Trevor Martin worked on communication materials project for his client, Mennonite Relief Sale, while Marc Trudel worked on website design for the Memorial University Grenfell Campus. Andrew McNamara worked on a branding and Identity campaign for VonClaro, and Mary Gombas worked on a packaging and advertising project for CBC's Morningstar Entertainment.
The poster also features a link - rgd.ca/Kitchener - to the RGD Designer Directory where anyone looking for a design professional can find out more about about the RGD Members working in the community.