With this initiative, RGD is recognizing local industry professionals and features projects designed by local RGD Members. The goal of the Design At Work posters is to raise awareness about graphic design's value to business by presenting examples of how design impacts a company’s visibility and recognition.
The Kitchener Design At Work poster is one of a series which will be distributed to local businesses and posted in local public spaces in cities throughout Ontario. The series also include Kingston, Kitchener, London, Markham, Ottawa and Sudbury. Each poster features local designers and their work.
“It’s easy for us to forget that everything we touch, see or interact with throughout our hectic days has been designed by someone,” says Stüssy Tschudin, president of RGD. “The Design At Work poster series is our small way of drawing attention to that fact and to the talented designers behind the work - to give them a shout-out and underscore the value good design brings business, as well as the great work being done by RGDs in particular.”
Cai Sepulis worked on the branding and packaging for Royal City Brewing Co., while Janice Van Eck worked on the Portico Magazine for the University of Guelph. Art Kilgour designed the strategic plan for Guelph General Hospital, and Julia Grady designed a website for Esta Spalding.
“RGD’s showcasing of Guelph-based Registered Graphic Designers builds on a synergy that has been gaining momentum here over the last few years,” says Gareth Lind, RGD and founder of Lind Design. “I was happy to help out RGD in showcasing Guelph-based RGDs, showing just a snippet of the range of work being produced here, from beer labels to writers’ websites to university and hospital publications. I’m sure Guelph organizations will want to hire Guelph designers if they know we’re here. Having RGD highlight the strength and quality of graphic design in our community will give us a boost.”
The poster also features a link - rgd.ca/Guelph - to the RGD Designer Directory where anyone looking for a design professional can find out more about about the RGD Members working in the community.