TORONTO (Nov. 21, 2016) - The Association of Registered Graphic Designers (RGD), together with the Rotman School of Management, is excited to announce that Peter Aceto, President/CEO of Tangerine and Steve Beauchesne, co-founder/CEO of Beau's All Natural Brewing have been named Canada’s DesignThinkers of the Year.
The DesignThinker of the Year title is awarded to Canadian chief executives who have incorporated design and design thinking into their organizations to achieve business objectives and drive innovation.
"Design and design thinking are often major contributors to the success of a business or organization, large and small, " says Wendy Millard RGD, Chair RGD's PR Committee. "The DesignThinker of the Year Award honours the leaders of Canadian organizations who continue to invest in design, and encourage others to do the same."
The awards were presented at a ceremony on Friday, November 4 as part of the 2016 DesignThinkers Conference at the Sony Centre in Toronto, in the presence of over 1,500 professionals and students from the creative industry. A video of the presentation ceremony is available for viewing here.
Tangerine is dedicated to helping Canadians live better lives by helping them make smarter decisions with their hard-earned money. "We’re trying to redefine what a bank means in the lives of Canadians, and we’re starting with the client experience," explains Peter Aceto. "We approach design thinking with a deep empathy for the challenges our consumers face." The bank is now looking toward international expansion, and leading their strategy with design thinking principles.
Beau's is a family-run, organic, independent brewery established in 2006. The Beau's family takes pride in creating unique craft beer, conceived with consideration for the environment and local communities, and delivered with a sense of friendly relationship. "Design, as far as I’m concerned, is a way to translate your ideals and values into something people can touch and see and hold," explains Steve Beauchesne. "The correlation between design and success is so tied together. It’s impossible to separate them."
Together, these two case studies illustrate the impact that design thinking, innovation and creativity can have when implemented effectively in organizations of any size and sector.
Through RGD, Canadian designers exchange ideas, educate and inspire, set professional standards and build a strong, supportive community dedicated to advocating for the value of design. RGD was created by government legislation to grant designers, design educators and design managers who qualify the right to use the designation ‘RGD’. Representing over 3,400 Members, RGD advocates on behalf of the profession, communicating the contribution of graphic designers to commerce, culture and society.