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- Often times, the in-house designer's role is perceived as a 'free of charge' service, which can lead to project requests that are of questionable impact/value. How do you gain the respect to avoid the misuse of your services so that you have more time for projects of higher value to the organization?
- How can an in-house team justify budget and resource needs?
- How can you convince your employer that someone from the creative team should have a seat at the decision-making table with the clients and marketers?
- How does strategic, long-term thinking help your in-house team to establish a strong presence within your organization?
- What particular skills or behaviours do you think a designer needs to have to be successful working in-house?
Date: Thursday, January 12 at 12:00pm ET
PANELISTS:
Jordan Bamforth RGD
Jordan is a graduate of the School of Design at George Brown College
in Toronto, where he specialized in corporate identity. He spent many years as a freelancer working with clients in Toronto and Bermuda. It was while working as a freelancer that he created the branding and corporate identity for a small, family-run brewery named Beau's Brewing Co. He has since been brought in-house at Beau's as the Creative Director, and leads the brewery's marketing and creative teams. The brewery's creative team has received awards for their package design from Applied Arts Magazine, How Magazine's In-House Awards, as well as multiple medals in Mondial de la Biére's mBeer design competition.
Caroline Bruckner RGD
As Creative Director at Deloitte Canada, Caroline leads the design and
video teams and works to clarify client goals and objectives to execute on plan and deliver results. With over 20 years of experience in corporate design, Caroline has worked with professional services firms, public companies and non-profits to develop strategic, award-winning communications. Caroline has been the lead creative on projects for clients including Yamana Gold, TransAlta Renewables, TMX Group and Tim Hortons. She also led the introduction of Ernst & Young’s new brand identity across Canada.
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