Challenges of In-House Designers - Proving your worth
Panelists include Jordan Bamforth RGD, Caroline Bruckner RGD, Matt Coyle & Michael Lejeune.
Listen in on an expert panel of In-House Designers who discuss the challenges that in-house creatives face, how teams can best create value for their organizations and get the creative work opportunities they want. This panel will focus specifically on how creative teams find ways to educate the rest of their organization about the worth of design, and about how an in-house team's time is as valuable as an external vendor.
Panel Questions:
  • Often times, the in-house designer's role is perceived as a 'free of charge' service, which can lead to project requests that are of questionable impact/value. How do you gain the respect to avoid the misuse of your services so that you have more time for projects of higher value to the organization?
  • How can an in-house team justify budget and resource needs?
  • How can you convince your employer that someone from the creative team should have a seat at the decision-making table with the clients and marketers?
  • How does strategic, long-term thinking help your in-house team to establish a strong presence within your organization?
  • What particular skills or behaviours do you think a designer needs to have to be successful working in-house?

Date: Thursday, January 12 at 12:00pm ET



Jordan Bamforth RGD

Jordan is a graduate of the School of Design at George Brown College in Toronto, where he specialized in corporate identity. He spent many years as a freelancer working with clients in Toronto and Bermuda. It was while working as a freelancer that he created the branding and corporate identity for a small, family-run brewery named Beau's Brewing Co. He has since been brought in-house at Beau's as the Creative Director, and leads the brewery's marketing and creative teams. The brewery's creative team has received awards for their package design from Applied Arts Magazine, How Magazine's In-House Awards, as well as multiple medals in Mondial de la Biére's mBeer design competition.


Caroline Bruckner RGD

As Creative Director at Deloitte Canada, Caroline leads the design and video teams and works to clarify client goals and objectives to execute on plan and deliver results. With over 20 years of experience in corporate design, Caroline has worked with professional services firms, public companies and non-profits to develop strategic, award-winning communications. Caroline has been the lead creative on projects for clients including Yamana Gold, TransAlta Renewables, TMX Group and Tim Hortons. She also led the introduction of Ernst & Young’s new brand identity across Canada.

Matt Coyle
In 1993, Matt saw his hometown team win the Stanley Cup, and that changed him. Forever. He’s now lucky to be doing work for the Leafs, Raptors, TFC and still has yet to wake up from the dream. Recognized in a number of international design competitions including the Clios, Matt leads an eclectic mix of art directors, designers and copywriters who create work that stands out in an industry just as competitive as the teams they represent.
Michael Lejeune
As Creative Director, Michael leads the LA Metro’s 30-person in-house studio, a nimble and strategic change agent that creates all things visual for the third-largest transit agency in the US. Their work covers advertising, websites and mobile experiences, environmental graphics, special event design, timetables, maps, fare media and customer information, bus and rail fleet design, merchandising and much more. Metro’s design work has received more than 100 design awards and recognitions since Michael joined the agency in 2002.