PANELISTS:

Randal Boutilier RGD

Founder & Principal of 12thirteen

Randal’s firm focuses on effective design solutions for the non-profit and performing arts sectors. Word-of-mouth promotion has grown 12thirteen’s client list from small businesses and independent artists to York University and the Canadian Women’s Foundation. As a board member of the Association of Registered Graphic Designers (RGD), he has organized networking events for freelancers and mentorship sessions for students. His latest obsession is network mapping – a growing field that illustrates the various relationships we all navigate in our personal and professional lives.

Case Study: Logo design for South Riverdale Community Health Centre

South Riverdale Community Health Centre has served its community for 40 years, addressing needs of a wide swath of people - from newcomer mothers and seniors to those struggling with addiction and folks living on the streets. When a new logo was needed for the organization, 12thirteen embarked upon a collaborative process with the South Riverdale community that was equal parts challenging and invigorating. Randal will share some insights into gathering and using collective feedback in a collaborative design process.

Lionel Gadoury RGD
Principal, Director of Strategy and Creative Services, Context Creative
Lionel is a passionate advocate for the impact that design thinking and creative communication skillsets make in building businesses and differentiating brands. Today, the design process he follows includes steps to engage diverse stakeholders, ensuring audience and client needs are understood and reflected in the vision and brand design approach. Lionel leads Context Creative’s team of 23 full-time staff, which includes writers, graphic designers, animators, digital developers and project managers.

Case Study: Brand Strategy & Identity Patient Ombudsman of Ontario

Lionel will share insights into how his team worked collaboratively with the Patient Ombudsman team to develop and facilitate consultation sessions with patients and caregivers across Ontario. Insights from these consultations helped define the organizational vision, mission and values, leading to the development and launch of a new brand identity, including name, logo, colour palette, stationery and collateral.

Jeannette Hanna

Chief strategist at Trajectory

Raised in New York City, Jeannette is a graduate of Rutgers University. She regularly speaks at York University’s Schulich School of Business. Jeannette is a contributing author to the cultural development primer, Rediscovering the Wealth of Places and the Association of Canadian Advertisers’ guide, Measuring Marketing Communications Effectiveness in an Ever-changing World – the Role of the MarCom Dashboard. She served for many years on the Canadian Marketing Association’s Brand Council, as Board member of the Design Management Institute (Boston).

Case Study: Butler County Project Spark initiative

Butler County Project Spark is a bold initiative to position the third largest county in Ohio as a “top choice” destination – a great place to work, visit, invest or call home. Inclusive, community engagement has been central to the project which is focused on fuelling growth by enhancing the experiences they offer; the brand they project; and how the County tells its story. Working in partnership with Neighborland, the community consultation tool, Trajectory developed a broad consultation process. Over 2,500+ people have contributed ideas and insights through one-on-one interviews, 11 workshops, a microsite and 20 on-site installations. Jeannette will talk about the why the engagement has been so critical to the success of the project and important learnings from this and similar assignments.

Jay Wall Affiliate RGD

Founder & Creative Director of Studio Jaywall

Studio Jaywall is a social impact communications design firm based in Toronto. As a design studio dedicated to social change, they work with non-profit organizations, foundations and governments on initiatives relating to topics such as climate change, urban planning, education, and civic engagement. Jay’s projects have appeared in Adbusters and have been recognized with two So(cial) Good Design Awards from RGD.

Case Study: TOcore campaign

Jay will share how his team designed a government outreach campaign to ask the public's advice for the future of downtown Toronto. He will speak about the challenges of managing input from multiple stakeholders and why it’s important to encourage participation from people who are often excluded from design and decision-making processes.