Michael Zavacky RGD was hired by the Ottawa Byward Market Business Association to create promotional materials for 'SausageFest'. 

The client was looking for a fun, quirky and unique design to help bring in tourists to the Byward Market area. The design incorporates an illustrated character and a variety of promotional material which was rolled out leading up to a hugely fun, successful event. The poster also received the Applied Arts Illustration Award. 

Edie Wawrychuk RGD and a team led by Traffic created the new name, identity and website for Cannabis Canada Association, Canada’s leading member-driven association for Licensed Producers of regulated cannabis.

Formerly the Canadian Medical Cannabis Industry Association (CMCIA), the name change was initiated to allow the flexibility for the Association to evolve to include recreational use once legalized, include stakeholders other than producers and to position themselves as the industry authority for cannabis in Canada. One of the first challenges was to produce a bilingual name. The graphic in the identity was inspired by the cannabis “flower” and created using the four “C”s from the new name. The project included creating a tagline for the association, a Phase 1 website with the new branding, as well as social media and print and online ads to announce the name change. A robust new website with an extensive resources library was launched in late 2016. Print brochures, stationery, display banners and promotional items completed the suite of materials. Traffic worked with partners at Jackpine for their web expertise. Visit the Cannabis Canada website: cann-can.ca/.

Robert Smith RGD and the team at Greenmelon created a new brand identity for Advanced Business Interiors (ABI) to reflect their business of modular office furniture and interiors. 

The ABI pattern was directly inspired by architectural floor plans and has been a very powerful branding tool. The result was a contemporary design that was applied by Greenmelon across across all platforms, including interior office spaces, vehicles and digital and print applications. The result is a brand identity that directly reflects the essence of ABI. To see more on this project, visit www.behance.net/gallery/51808339/ABI-rebrand