A portion of funds will be donated to Salvadoran human rights association Pro-Búsqueda in hopes of contributing to the country’s reconciliation through direct social action.
Kickstarter page: https://www.kickstarter.com/projects/1345360848/everyone-el-salvador
Titled Everyone, El Salvador, the newspaper will bring together the work of several highly respected international writers and artists.
El Salvador has endured numerous upheavals, massacres and a civil war that raged from 1979–1992. The United Nations has estimated that more than 75,000 people were murdered during the civil war. In addition to the massacres, an estimated 10,000 people were “disappeared” during the civil war: abducted, illegally detained, and murdered, with their bodies hidden so as to dispose of any evidence.
The newspaper, featuring four original double-sided posters, delves into each of these situations. Through the use of elegant drawing, stunning imagery and insightful poetry, the horrific details of these massacres and enforced disappearances are transformed into compelling and powerful art pieces.
Underline co-founder and creative director Fidel Peña, the former president and chair of the Advertising and Design Club of Canada, believes that design—in this case a beautiful and powerful newspaper—can raise awareness about parts of El Salvador’s history that aren’t often spoken about. “Design can and should deal with life, with situations that are worth exploring, or that are invisible to the broader North American public,” says Peña. “Design has the potential to do so much, in addition to serving commercial interests—it has the capacity to give the public a new entry point for understanding a difficult subject matter.”
The design agency has partnered on the project with Asociación Pro-Búsqueda, a human rights organization based in El Salvador that seeks to re-establish relationships between families and the children who were disappeared. Together, Underline and Pro-Búsqueda are launching a Kickstarter campaign to publish the newspaper and raise funds for Pro-Búsqueda.
The money raised will have very tangible results for the survivors of the civil war. For example, with additional resources, Pro-Búsqueda could take more DNA samples and expand its database, generating more possibilities of successful matches. Secondly, funds would go towards providing psychological services to prepare parents and children for their first meeting after decades of forced separation.
Thirdly, additional resources would allow Pro-Búsqueda to spend more time investigating unsolved cases that have proved difficult to crack. Ralph Sprenkels, co-founder of Asociación Pro-Búsqueda, is hopeful this campaign could make a big impact for some people who lived through the civil war. “It’s unimaginable, the heartache of having your child taken from you and being left wondering about them every day,” says Sprenkels. “This Kickstarter campaign will help to get the story in front of as many people as possible and, ideally, reconnect some families."
In return for their donations, Kickstarter backers can pledge for copies of the newspaper, for special or limited edition posters, an opportunity to have Underline design a logo for their company and more. The 30-day Kickstarter campaign is open until August 9th - support the cause: https://www.kickstarter.com/projects/1345360848/everyone-el-salvador