Hooked: How to Build Habit-Forming Products

Presented by Nir Eyal


Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us?

Nir Eyal, author of the best-selling book Hooked: How to Build Habit-Forming Products, explores strategies companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly, without depending on costly advertising or aggressive messaging.


About Nir Eyal 

Nir writes, consults and teaches about the intersection of psychology, technology and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in Harvard Business ReviewTechCrunch and Psychology Today.


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