The Power of Experience Mapping

Presented by Gerard Dolan RGD


Experience Mapping is a strategic exercise of identifying, capturing and communicating the interactions of multiple brand touch points over space and time.


In this webinar, Gerard will introduce the basics of Experience Mapping, including:

  • What they are and how to create one.
  • The strategic value they can bring to your brand and organization.
  • How to make the insights actionable.

Join us for an extensive overview of how Experience Mapping can help you and your team.



About Gerard Dolan RGD

Gerard builds and leads multidisciplinary teams that bring clarity to complex brand challenges in the disciplines of Customer Experience, User Experience Strategy and Design, and Product Design. His past clients include national and global organizations, such as Investors GroupIGM FinancialRBCMasterCardCitibank GlobalNB PowerSuncor Energy and GM Canada.

Gerard is an active voice in the UX global community, engaging in conversations on his podcast Speaking and workshop engagements include RGDMind the Product, U of T’s iSchool and Humber College Business School


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