Effective Pricing Tips & Strategies

Presented by Emily Cohen


Emily provides insight and expertise on creating smart pricing strategies that help you and your team get paid what you’re worth. 


Do you struggle with coming up with just the right fee that will help you win the project? Are you focused on winning at all costs? Do you undervalue or overvalue your services? Do you worry about how you compare to competitors and the elusive “industry standard”? Learn new insights and important (and sometimes subtle) strategies and techniques that will improve how you develop, present and negotiate your fees.


About Emily Cohen 

Emily has consulted with design firms and in-house corporate creative departments for over 20 years. She provides best practice insights and advice on staff, client and process-management strategies, conducting client surveys and writing winning proposals, creative briefs, RFPs and contracts. She helps creative teams improve operational effectiveness and coaches companies on building efficient teams and processes. Emily has taught classes and conducted seminars for many leading design schools and organizations and speaks regularly at design conferences around the world. Currently Emily is compiling her engaging, brutally-honest industry insights and best practices into a business book for creatives, set to be published in 2018.


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