Project Management & Design: Amy Rutherford
Content: Britt Burnham
The original package, created nearly 10 years ago, consisted of five different, custom die-cut file folders – one for each plan – containing information requiring regular content updates. As part of a shift toward communications products that put members’ needs first, the updated folder design needed to be both inviting and functional. The plans share a similar look and feel, while also achieving aesthetic individuality through distinct plan colours. The pocket folder improves functionality and the addition of the business card saves on costs. The final product was warmly received by the five pension boards of trustees and the corporation as a whole, and resulted in both space savings and a yearly cost reduction of $3,200.