VP/TEAM LEAD Shawn Chorney
ART DIRECTION/DESIGN Kassandre Jolin Prov. RGD
COPYWRITING Carrie Richmond
WEB CONTENT Rebecca Morin
DESIGN Caroline Stetch
The College needed a fresh brand for the newly named and renovated on-campus venue. The brand needed to reflect sophistication, quality and culture that is distinctive to the College and City of North Bay. The logo was required to work independently of the Canadore College brand while also sharing certain aesthetic features such as the predominant geometric style. Focusing on elegance and simplicity, the circular shapes reflect positive connections, while their asymmetry illustrates spontaneity, creativity, and the art of hospitality. Since its rebranded launch, the restaurant has ranked best in the city and continues to build its brand as a strong ambassador for excellence with award-winning students and professors, and a vibrant connection to community.