‘CBC News Investigates’ Campaign
19/11/17
The goal of this project was to increase audience awareness that CBC News is a leader in investigative journalism. 

 

 

 

 

 

 

CREATIVE DIRECTOR Munro Cullen

ART DIRECTORS Alan Chan RGD, Edgar Pineda, Rob McNeil

ACCOUNT MANAGERS Maria Delorey, Sarah Wilson

COPYWRITER Ceara Scullion

PRODUCTION ARTIST Jay Lin

 

The campaign focused on journalism, authenticity and transparency, using behind the scenes photography and B/W treatment to tell an authentic story of trusted journalism. Working with a short turnaround time, the team had to manage tight deadlines for outdoor companies with only two weeks to go from concepting to delivering final art. The campaign helped solidify the CBC brand not only as a leader in news coverage, but also as a force in investigative journalism as well.

 

JUDGE’S COMMENT “A powerfully simple concept that says a lot with very little. The photographic treatment conveys the passion, dedication and grit of the reporters.The platform allows for countless iterations and still stays fresh.” – Edmund Lam

Archive