CBC Toronto News – Brand Outreach
The goal of this project was to increase local brand awareness for CBC Toronto News and to show CBC’s love for the communities in the city.
Creative Direction: Munro Cullen
Art Director: Edgar Pineda
Production Artist: Jay Lin
Account: Jennifer Williams
DEPARTMENT CBC Communications Marketing Brand and Research
Branded prizes including t-shirts, tote bags and memo books were circulated from tents set up at local Toronto festivals and gatherings. The campaign successfully generated over 10,000 impressions at local community events and via social media.
In-House Design Awards 2017