CBC Toronto News – Brand Outreach
19/11/17
The goal of this project was to increase local brand awareness for CBC Toronto News and to show CBC’s love for the communities in the city. 

Creative Direction: Munro Cullen

ART DIRECTOR Edgar Pineda

PRODUCTION ARTIST Jay Lin

ACCOUNT Jennifer Williams

DEPARTMENT CBC Communications Marketing Brand and Research

 

Branded prizes including t-shirts, tote bags and memo books were circulated from tents set up at local Toronto festivals and gatherings. The campaign successfully generated over 10,000 impressions at local community events and via social media.

 

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