CBC Tragically Hip Concert Wildpostings
As part of a multi-platform campaign to promote the Tragically Hip’s last concert in Kingston, Ontario, a set of rock concert style wildpostings were created to target urban music fans.
Creative Director: Munro Cullen
Art Director: Alan Chan RGD
Account Manager: Carla Palmer
Copywriter: Peter Ignatiou
Production Artist: Jay Lin
The wildpostings were designed as tear-pad format, so that fans could tear away a poster and keep it as a memorabilia. Without access to the band, the design team was required to use a small library of images from their previous tours. Typography and treatment on images helped create a fresh look, and the design also influenced the look and feel on other promotional materials for the concert.
In-House Design Awards 2017