CBC Tragically Hip Concert Wildpostings
19/11/17
As part of a multi-platform campaign to promote the Tragically Hip’s last concert in Kingston, Ontario, a set of rock concert style wildpostings were created to target urban music fans. 

CREATIVE DIRECTOR Munro Cullen

ART DIRECTOR Alan Chan RGD

ACCOUNT MANAGER Carla Palmer

COPYWRITER Peter Ignatiou

PRODUCTION ARTIST Jay Lin

 

The wildpostings were designed as tear-pad format, so that fans could tear away a poster and keep it as a memorabilia. Without access to the band, the design team was required to use a small library of images from their previous tours. Typography and treatment on images helped create a fresh look, and the design also influenced the look and feel on other promotional materials for the concert.

 

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