Emily Carr Viewbook 2016
19/11/17
For this viewbook, the recruitment team at Emily Carr wanted to highlight the upcoming move to the school’s new campus.

CREATIVE LEAD AND DESIGN Cari Bird

INSERT DESIGN Cari Bird, Lesley Casson

PHOTOGRAPHY John Lee Images, Jeff Vinnick, Tyler Garnham

 

 

They also wanted to build excitement among prospective students, highlighting better technology, better equipment and more space, in addition to the high quality instruction, intimate class size and ample studio time offered by the old campus. As renderings of the new buildings were not yet released, the design focused on the idea of moving ‘here to there’ with a personal, tactile design. A unique diecut, poster insert and textured stock with high recycled content helped create a crafted look and feel. Recruiters reported that people loved the books so much that quantities ran out before recruitment season was over.

 

 

 

Archive