CREATIVE LEAD AND DESIGN Cari Bird
INSERT DESIGN Cari Bird, Lesley Casson
PHOTOGRAPHY John Lee Images, Jeff Vinnick, Tyler Garnham
They also wanted to build excitement among prospective students, highlighting better technology, better equipment and more space, in addition to the high quality instruction, intimate class size and ample studio time offered by the old campus. As renderings of the new buildings were not yet released, the design focused on the idea of moving ‘here to there’ with a personal, tactile design. A unique diecut, poster insert and textured stock with high recycled content helped create a crafted look and feel. Recruiters reported that people loved the books so much that quantities ran out before recruitment season was over.