Herschel Supply Company 2016 Season 3 Classics Collection Catalogue
19/11/17
Celebrating bold imagination and dynamic design, the “Next, Next Generation” was Herschel Supply’s overarching theme for the Fall 2016 Classics Collection. 

GRAPHIC DESIGNERS Kira Campbell, Jenny Shipper

ART DIRECTOR Sung Lee

CREATIVE DIRECTOR Jamie Cormack

PHOTOGRAPHY Stephen Wilde

EDITOR Frank Daniello

 

Multi-purpose functionality was key for creating the three-book series, which features a diverse range of Herschel Supply’s product categories, designed for a variety of consumer profiles. Inspired by Tokyo’s urban nightlife, neon signage and colourful fashion, a vibrant orange was selected to capture the forward-thinking seasonal aesthetic. A minimal geometric design approach reflects the simplicity and elegance found in classic Japanese print design. Each lookbook served as a catalogue, a workbook for Herschel Supply’s global distribution partners, and as a product education tool for the sales team. Over 5,000 copies were printed and distributed internationally.

 

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