Graphic Designers: Kira Campbell, Jenny Shipper
Art Director: Sung Lee
Creative Director: Jamie Cormack
Photography: Stephen Wilde
Editor: Frank Daniello
Multi-purpose functionality was key for creating the three-book series, which features a diverse range of Herschel Supply’s product categories, designed for a variety of consumer profiles. Inspired by Tokyo’s urban nightlife, neon signage and colourful fashion, a vibrant orange was selected to capture the forward-thinking seasonal aesthetic. A minimal geometric design approach reflects the simplicity and elegance found in classic Japanese print design. Each lookbook served as a catalogue, a workbook for Herschel Supply’s global distribution partners, and as a product education tool for the sales team. Over 5,000 copies were printed and distributed internationally.
In-House Design Awards 2017