Art Direction & Design: Amanda Parker CGD
Design: Sharri Zarvie
Chalkboard Design: Jan Castillo and Chris Galang
Creative Direction: Darryl van Herksen
The theme “This is where YOU belong” and all visual branding was conceptualized in-house. As the centre of the country, Winnipeg’s geographic location helped illustrate the movement of attendees from East and West into a central location. The shape of Manitoba was used over top of the background map to add some visual interest to the materials. The colour palette was fresh and fun and the typography treatment matched that energy. The word YOU was used in a lot of different ways in the conference creative: for hotel keys, “This is where YOU stay;” for the Educational Tracks, “This is where YOU learn;” and for the self-scanning stations, “This is where YOU scan.” Brand guidelines helped to keep a cohesive look across the materials.