MITCHELL PRESS AWARD Herschel Supply Company 2016 Season 2 Studio Collection Catalogue
19/11/17
The past few years has seen an increase in fashion that utilizes technical fabrics in an elevated manner. Herschel Supply’s Summer 2016 Studio Collection catalogue showcases an offering that applies water-resistant polycoat and tarpaulin materials to a selection of clean and concise signature styles. 

Credits:

Graphic Design & Art Direction: Kira Campbell

Creative Direction: Jamie Cormack

Photography: Stephen Wilde

Editing: Frank Daniello

 

Typography and design were influenced by the technical approaches used in the Studio Collection’s development. A contrast of smooth tiles and rough concrete were used as a backdrop to showcase each silhouette. This reflected the tactile contrast of the soft mesh and industrial durability of the coated fabrics. By using a minimal colour palette in the images and typography, the individual products could act as the focal points on each spread. The result functions as a catalogue, a workbook for global distributors and an education tool for the sales team. Over 2,000 copies were printed and distributed internationally.

 

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