Graphic Design & Art Direction: Kira Campbell
Creative Direction: Jamie Cormack
Photography: Stephen Wilde
Editing: Frank Daniello
Typography and design were influenced by the technical approaches used in the Studio Collection’s development. A contrast of smooth tiles and rough concrete were used as a backdrop to showcase each silhouette. This reflected the tactile contrast of the soft mesh and industrial durability of the coated fabrics. By using a minimal colour palette in the images and typography, the individual products could act as the focal points on each spread. The result functions as a catalogue, a workbook for global distributors and an education tool for the sales team. Over 2,000 copies were printed and distributed internationally.