Credits:

CMO Winnie Wong

COMMUNICATION DIRECTION Christine Crosbie Larissa Kostoff

ADVERTISING AND SOCIAL MEDIA Adam Wiendels

BRAND LEAD AND DESIGNER Lola Landekic

APP DEVELOPMENT AND DESIGN Chris Wiggs

EVENT DIRECTION Katherine Needham

POSTER ILLUSTRATION Dalbert B. Vilarino

EVENT LEAD Kanyika Yorke

In addition to graduates and existing and potential students, the creative direction for GradEx 102 needed to appeal to a broader audience, targeting enthusiasts of culture, art, design and media, in addition to potential donors and family and friends of students. For the chance to contribute to the design, students submitted existing portfolio work along with a document outlining their understanding of the brief and how they would approach the design. Fourth-year Illustration student, Dalbert B. Vilarino was selected to represent GradEx 102 with his colourful and quirky illustrations of students at work in a collaborative space. A lead designer working in concert with a manager and external print suppliers and advertisers helped bring Dalbert’s illustrations to the masses. Attendance at GradEx 102 reached a record 45,818 visitors, which represented an increase of 19% over 2016.

In-House Design Awards 2017