CATALOGUE DESIGN Fernando Ciccotosto, Suharu Ogawa
WEB GRAPHICS Fernando Ciccotosto
WEB DEVELOPMENT Chris Wiggs
CONTENT & EVENT MANAGEMENT Katherine Needham, Isobel Medel and Angeline Tetrault
Participating artists choose an area of need they wish to support through the sale of their work, such as scholarships, bursaries for students in financial need or the purchase of specialized studio equipment. Designed with the master OCAD U brand in mind, the handcrafted font became the key design element of the event and collateral. The animated font for the landing page added visual interest. The process of planning and executing this project required seamless working relationships between print, web, social, event marketing and event staging. The Project 31 fundraising auction on March 29, 2017 was a tremendous success, raising more than $200,000 overall in support of OCAD U students.
“I love the design for this event. The excellent balance of retro elements and treatment of images lends itself to being very versatile across all mediums. The strict consistency of the style and elements throughout all pieces makes for a strong and attractive look to promote, which is likely what helped make this event such a success.”
Matthew Rocca RGD