University of Calgary 50th Anniversary Identity
The University of Calgary’s 50th Anniversary presented a unique opportunity to honour its legacy and build momentum as a young and dynamic school. 



Creative Direction: Vishu Mahajan

Design: Jean-Paul Bérubé, Sergio Gaytan-Legorreta, Kate Carney

Strategy/Writing: Kim Lawrence


The design highlights the accumulation of experiences, wisdom and learning and the school’s achievements throughout the last 50 years. To avoid compromising the brand integrity of the university’s identity system, which was overhauled in 2013, the anniversary messaging is flexible and the design uses the university’s primary colours of red and gold. The identity was executed with a pageantry system, banners, anniversary merchandise, special convocation tassels, ‘then and now’ displays throughout campus and a souvenir publication. 


In-House Design Awards 2017