Vidyard Viewtopia Video Marketing Summit Identity
19/11/17
In spring 2016, Vidyard needed to rebrand its annual conference.

Creative Direction: Rajinder Sidhu RGD

Design: Julie Campbell, Katie Nippell

Video Production: Blake Smith

Coordination: Kari Gow

Strategy/Content: Emily Ross, Tyler Lessard

Web Development: Matt Habermehl

 

Vidyard’s goals were to learn more about customers, help marketers and salespeople achieve success through video and generate pipeline. The design needed to convey Vidyard’s brand as creative, approachable and fun but not goofy. The look of ‘Viewtopia’ was inspired by geometry, op art and impossible objects, with colours taken from Vidyard’s brand palette. A landing page, display ads, video, targeted email blasts and direct mail were used to promote the conference, and attendance goals for the event were exceeded. 

 

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