Creative Direction: Rajinder Sidhu RGD
Design: Julie Campbell, Katie Nippell
Video Production: Blake Smith
Coordination: Kari Gow
Strategy/Content: Emily Ross, Tyler Lessard
Web Development: Matt Habermehl
Vidyard’s goals were to learn more about customers, help marketers and salespeople achieve success through video and generate pipeline. The design needed to convey Vidyard’s brand as creative, approachable and fun but not goofy. The look of ‘Viewtopia’ was inspired by geometry, op art and impossible objects, with colours taken from Vidyard’s brand palette. A landing page, display ads, video, targeted email blasts and direct mail were used to promote the conference, and attendance goals for the event were exceeded.