What is the “Ad Industry" Today?

Presented by Jeff Swystun

Jeff covers the changing landscape of traditional agencies, in-house creative, consultancies and big tech companies. This is a battleground that strategists, marketers and designers need to understand to build resilient careers and businesses.


About Jeff Swystun 

Jeff’s 20 years in global business strategy, branding and marketing led to the opening of Swystun Communications in 2012. Prior, Jeff was Chief Communications Officer at DDB Worldwide heading branding & marketing, corporate communications and staff training.  Jeff has held leadership posts at Assante Asset ManagementPollard Banknote and Price Waterhouse. A prolific speaker and writer, Jeff has appeared at over 115 conferences in over 25 countries. CNBCNightly Business ReportUSA Today and Business News Network refer to him as a branding guru.