How to Talk Money with Confidence and Avoid the 7 Most Lethal Negotiating Mistakes
If you're like most creative professionals, you hate talking money, whether you are negotiating your salary or a price with a client. As a result, you probably don't secure the best deals for yourself. But with a bit of training, you could. It's not difficult. 
In this session, Ilise Benun, Founder of and author of The Creative Professional’s Guide to Money, reveals the most common mistakes designers make, and provide specific tactics for what to do instead. Takeaways include:
- How to stop underpricing your services and talents

- How to avoid “price blurting”

- The 7 small (but lethal) negotiating mistakes creative professionals make most often

- Pricing techniques that practically eliminate the need to negotiate


About Ilise Benun 

Ilise is the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets. She is a national speaker and the author of 7 business books, including The Creative Professional’s Guide to Money. She is a business coach and adjunct faculty Maryland Institute College of Art. She is host of the Get Better Clients Bootcamp, a Program Partner for HOW Design Live and host of The HOW Design Live podcast. Follow her on Twitter @ilisebenun, subscribe to the and sign up for her Quick Tips here: