New Projects by RGD Members - February 2018

Check out work by Cossette, Pivot, Overdrive, Studio Locale and Greenmelon


Greg Dubeau RGD and the team at Cossette created the logo and branding for Rise & shine PJ Walk.

Rise & Shine PJ Walk for Kids is a community event by Ronald McDonald House Charities. The project goal was to brand an inclusive and family-friendly alternative to a traditional corporate fundraising event. The name and logo are inspired by the brave kids who wake up every day and fight courageously.


Ian Chalmers RGD and the team at Pivot worked with The Canadian Athletic Therapists Association (CATA) to build a campaign to educate Canadians about Athletic Therapy.

CATA approached Pivot to execute a 3-year national marketing campaign to increase awareness of the profession of Athletic Therapy and shift the perception from ATs strictly treating athletes to therapists who treat all active Canadians. Pivot worked closely with CATA to build the “Whatever Your Finish Line” campaign reaching Canadians nationwide and educating them about the benefits of Athletic Therapy.


James Wilson RGD's team at Overdrive Design Ltd. redesigned Pure Home Couture's full Apothecary line of products in Fall 2017.

As is the credo for the brand, our mission was to help create small luxurious indulgences for the home. The perfume pictured here is but one of many pieces in the larger redesign. Further product shots available.


Alisha Giroux RGD and the team at Greenmelon refreshed the brand and packaging for farm-to-table fromagerie, Fromagerie du Presbytère.

Fromagerie du Presbytère produces exceptional, award-winning cheeses that are recognized the world over. Greenmelon refreshed their brand and packaging by merging colour, illustration and typography with a homegrown aesthetic. The logo is a complete rework that harkens back to the original brand, depicting the heritage home and iconic church."


Philip Mondor RGD and the Studio Local team updated Innocente Brewing Co.'s brand system and packaging.

The updates are reflective of the brand’s tongue-in-cheek positioning and messaging, priming the consumer for the ‘hop-topian’ experience to follow, while colour accents enable consumers to easily identify each type of beer.