Key takeaways from Blair Enns' webinar on pricing creativity
22/05/18

During last Wednesday’s webinar, Blair Enns, CEO of Win Without Pitching and author of Pricing Creativity: A Guide to Profit Beyond the Billable Hour, discussed how you can price your creative work for what it’s worth.

 

Here are some key takeaways from Blair’s talk, which you might apply to your next proposal. 
 

1. There is no such thing as a “standard price”
If someone asked you how much you’d charge for a logo redesign or new marketing materials, do you have a general estimate in your head of what it would cost? If you do, throw it out the window. According to Blair, every project is unique and comes at a unique cost.

 

2. Price the client, not the job
Instead of adding up billable hour estimates, ask yourself how much this project is worth in value. What’s the magnitude of the project? Who are you completing it for? What will this completed project do for them? While asking these questions feels more abstract than just doing the math, you’ll arrive at a number that comprehensively factors in your and your team’s creative worth on the specific project involved.
 

Members can access six other key takeaways from Blair's talk and a recording of the webinar in the Members Only section.

 

Member Offer: The Total Package edition of Pricing Creativity: A Guide to Profit Beyond the Billable Hour will be discounted to $199 for RGD members until June 30, 2018. The Total Package is regularly $320, so you'll save $121 with this discount. Members can access the discount code in the Members only section along with other discount offersPricing Creativity: A Guide to Profit Beyond the Billable Hour is a comprehensive guide created by Blair Enns to help you charge and earn more for your creative work.