Desire by Design Available for Pre-Order

With over 35 years of experience in the design and branding industry, Shikatani Lacroix’s president, Jean-Pierre Lacroix RGD, has gained invaluable expertise across a wide range of disciplines. Jean-Pierre has compiled some of these insights into a new book, Desire by Design: What Data-Driven Marketers Should Know About Driving Desire for their Brands, which is now available for pre-order.


In Desire by Design, Jean-Pierre unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. The book features interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted desire space in the marketplace.


Desire by Design will be launching in August 2018, and is currently available for pre-order through all major retailers, including,, Barnes & Noble, Indigo, Google Books, and iBooks.


Jean-Pierre is also a past President of RGD, the author of the 'Principles for a Sustainable Design Practice' chapter in the RGD Business of Graphic Design handbook and he will be speaking at DesignThinkers Toronto 2018!


For more information on Desire by Design, visit