Emerging designers create projects for 11 non-profits during third RGD Designathon

03/10/18

On Saturday, September 29th, emerging designers gathered across the country to participate in RGD's third Designathon. The Designathon is a 12-hour, one-day event where emerging designers, mentored by a senior industry professional, create and finish projects for real non-profit organizations.

Teams were hosted in Halifax at m5 Marketing Communications, in London at UPRLFT, in Toronto at Forge Media + Design and Hambly & Woolley, in Ottawa at Greenmelon Inc. and in Vancouver at Hangar18.

Below are the projects created by all of the Designathon teams!

Assaulted Women's Helpline

Team: Karina Rosales Student RGD; Maxi-Ann Smith Provisional RGD; Anushka Todi Student RGD

Mentor: Kyle Greenwood RGD

Location: Forge Media + Design, Toronto

Brief: The brief asked for a refreshed brochure that used the organization's new logo.

Results:

La Leche League Canada

Team: Jay Ginsherman Provisional RGD; Antonina Holovko Student RGD; Ethan Lewis Student RGD

Mentor: Saskia van Kampen RGD

Location: Forge Media + Design, Toronto

Brief: The brief asked for social media graphics and promotional items that used their new brand identity.

Results:

The Kidney Foundation of Canada

Team: Parth Agnani Student RGD; Oscar Aldana Student RGD; Danielle Martin Provisional RGD

Mentor: Elyse Maxwell RGD

Location: Forge Media + Design, Toronto

Brief: The brief asked for a clear and compelling infographic that could be used online, on social media and in printed materials. The messaging on the infographic needed to dispel myths surrounding living organ donation and encourage more Canadians to consider living organ donation.

Results:

High Park Nature Centre

Team: Dulce Barrera Student RGD; Rachel Hwang Provisional RGD; Michelle Scholz Student RGD

Mentor: Dominic Ayre RGD

Location: Hambly & Woolley, Toronto

Brief: The brief asked for a logo and brand refresh that would help to clarify and differentiate the Nature Centre's brand.

Results:

A rolling GIF of logos created for the High Park Nature Centre.

Neighbourhood Arts Network, Toronto Arts Foundation

Team: Tasha Tringale Student RGD; Rebecca Westcott Student RGD

Mentor: Tina Mackenzie RGD

Location: Hambly & Woolley, Toronto

Brief: The brief asked for an updated, aesthetically pleasing newsletter than encouraged more click-throughs.

Results:

The Lung Association - Ontario

Team: Konor Abrahams Student RGD; Gislaine Alorda Student RGD; Bianca Jowiak Provisional RGD

Mentor: Noah Ortmann RGD

Location: Hambly & Woolley, Toronto

Brief: The brief asked for a visual identity/brand for the "Lung Health Destination" as well as a template design and digital creative. "Lung Health Destinations" are potential pharmacies where people can learn more about their lung health and various diseases that affect our lungs.

Results:

Limestone Learning Foundation

Team: Marley Lewington Student RGD; Bonnie O'Neill Junior Affiliate; Sasha Tran; Iza Vallee Student RGD

Mentor: Robert Smith RGD

Location: Greenmelon Inc., Ottawa

Brief: The brief asked for a new logo/brand for the organization's 20th anniversary in 2019.

Results:

Agnes Zabali Boys and Girls Club of Ottawa

Team: Christina Moica Student RGD; Jen Needle Provisional RGD; Andres Ramirez; Emily Verellen Student RGD

Mentor: Richard Plantt RGD

Location: UPRLFT, London

Brief: The brief asked for a one-page, responsive website. The website was for one of their partner initiatives called AZ Tours, where some of the recent graduates from the program have started doing local tours for those visiting Uganda.

Results (desktop view):

Family Service Association

Team: Nicole Galatis; Sarah Leeson; Natalia Ultramarin

Mentor: Greg Dubeau RGD

Location: m5 Marketing Communications, Halifax

Brief: The brief asked for a brochure, social media posts and a poster in regards to hoarding and how the Association works with people who need support in this area.

Results: