The Rolland Environmental Printing Papers Guide is for designers and commercial printers who want to maximize the communications potential of our premium uncoated recycled papers, which have up to 100% post-consumer content.
It’s full of useful guidelines and tips that come into play before design work starts – ultimately leading to superior creativity and print quality, as well as a superior experience. So you will learn techniques that will make your clients look good while they do the right thing, using sustainable uncoated paper from Rolland.
The Guide’s 106 pages cover everything from Rolland’s product performance to our environmental footprint, the smallest of any North American paper mill due to our usage of renewable energy – biogas.
Myths and facts about recycled paper and print communications
The Guide addresses consumer attitudes to paper-based communications, too. While the overriding myth is that people want to switch to digital communications, the fact is that many consumers value and even prefer paper-based communications. In a 2015 Two Sides survey, 88 per cent of respondents claimed to better understand, retain and use printed information.
The Guide also debunks the myth that electronic communication is more environmentally-friendly than print. Rather than asking which is better – electronic or print communication, especially on post-consumer paper – Rolland believes a more thoughtful approach is to decide which combination of the two has the least environmental impact while meeting social and economic needs.
The Guide addresses the differences between the two types of recycled fibre
Post-consumer reclaimed material is reclaimed from a consumer or commercial product that has been used for its intended purpose by individuals, households or by commercial, industrial and institutional facilities in their role as end-users of the product.
Pre-consumer reclaimed material is reclaimed from a process of secondary manufacture or further downstream industry, in which the material has not been intentionally produced, is unfit for end use and not capable of being re-used on-site in the same manufacturing process that generated it.
Only recycled paper made with post-consumer reclaimed material, like Rolland’s, embodies the circular economy – manufactured from recycled products that have served a useful purpose, and then can be recycled again.
Proven tips for best results with our uncoated products
The Guide is full of easy-to-understand tips that help you implement best practices and procedures that maximize print quality with Rolland’s uncoated post-consumer papers. You get insights into selecting the most appropriate surfaces and basis weights for a given project, pre-press and screen ruling guidelines, and essential pressroom information on inks and drying.
All this will help designers and printers take full advantage of the high levels of whiteness, brightness and opacity in Rolland papers that make for vibrant colors and sharp reproductions of photos and illustrations. And, yes, clients also meet their sustainability goals by using post-consumer paper.
The Guide demystifies the technical properties of uncoated paper, spotlighting its advantages. For example, while uncoated paper is generally thicker than a coated sheet of the same basis weight, it is not necessarily heavier. As a result, specifying uncoated paper can help you solve weight and cost challenges.
With an eye to delivering high quality printed work, the all-important relationship between paper selection early in a project, pre-press work, and the pressroom in is covered in depth. Uncoated paper absorbs more ink than coated paper, so you can optimize printing and minimize dot gain from deeper ink penetration by using the right colour profile – which also depends on the paper format and press used. It is critical to prepare pre-press documentation specifically for uncoated paper, and choose a paper that is well-suited to photos or illustrations, to minimize ink saturation.
A major section covers technical printing tips for three popular products: Rolland Enviro Print and Rolland Enviro Satin (100% post-consumer) and Rolland Opaque (30% post-consumer). It includes striking visuals comparing stochastic screening vs. conventional screening, conventional offset printing vs. UV printing, and RGD vs. CYMK.
It truly is the the ultimate guide to uncoated post-consumer paper.
Want to learn more, right now?
Access a pdf-version of The Rolland Environmental Printing Papers Guide.