The Pancreatic Cancer Canada Foundation’s goal is to improve overall patient survival rates and create a brighter future for those affected by pancreatic cancer.
Credits
Client: Pancreatic Cancer Canada Foundation
Executive Creative Director: Ron Smrczek
General Manager: Jack Shute
Deputy Executive Creative Director: James Sadler
Associate Creative Director & Art Director: Jon MacArthur
Associate Creative Director & Copywriter: Ed Malyon
Senior Strategist: Elyse Finley
Producer: Gabrielle Nicoletti
Account Director: Kaeda Cameron
Account Manager: Curtis Reid
Account Coordinator: Nicole Steward
Description
The Pancreatic Cancer Canada Foundation’s goal is to improve overall patient survival rates and create a brighter future for those affected by pancreatic cancer. While treatments for other cancers have advanced significantly, pancreatic cancer has remained stuck with an unchanged mortality rate for the past 40 years. Interviews with Canadians who had lost a loved one to pancreatic cancer were captured and promoted on YouTube and social media. These emotive films shared the personal side of the disease, discussed symptoms and explained the need for funding. The campaign drove a 360% increase over the previous year’s donations.
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Non-Profit Category 2018
