Assumptions Can Be Deadly Campaign by The&Partnership
12/11/18

The Pancreatic Cancer Canada Foundation’s goal is to improve overall patient survival rates and create a brighter future for those affected by pancreatic cancer.

Credits

Client: Pancreatic Cancer Canada Foundation

Executive Creative Director: Ron Smrczek 

General Manager: Jack Shute 

Deputy Executive Creative Director: James Sadler 

Associate Creative Director & Art Director: Jon MacArthur 

Associate Creative Director & Copywriter: Ed Malyon 

Senior Strategist: Elyse Finley 

Producer: Gabrielle Nicoletti

Account Director: Kaeda Cameron 

Account Manager: Curtis Reid

Account Coordinator: Nicole Steward

 

Description

The Pancreatic Cancer Canada Foundation’s goal is to improve overall patient survival rates and create a brighter future for those affected by pancreatic cancer. While treatments for other cancers have advanced significantly, pancreatic cancer has remained stuck with an unchanged mortality rate for the past 40 years. Interviews with Canadians who had lost a loved one to pancreatic cancer were captured and promoted on YouTube and social media. These emotive films shared the personal side of the disease, discussed symptoms and explained the need for funding. The campaign drove a 360% increase over the previous year’s donations.