Sainte-Justine Hospital—Canada’s largest mother-and-child centre—recently underwent an expansion as part of their Growing Up Healthy project that aimed to create “a favourable environment for innovating and humanizing healthcare services.”
Credits:
Client: CHU Sainte-Justine Foundation
Creative Director: Marie-Élaine Benoit
Art Director: Nadine Brunet
Illustrator: Julien Poisson
Copywriter: Thierry Faucher
Strategy Team: Sarah Patier, Jade Abecassis
Account Services Team: Catherine Lussier, Anne Richard
Architecture and Design: Alex Dimas, Véronique Mondor
Description
Sainte-Justine Hospital—Canada’s largest mother-and-child centre—recently underwent an expansion as part of their Growing Up Healthy project that aimed to create “a favourable environment for innovating and humanizing healthcare services.” The Sainte-Justine Hospital Foundation had two simple wishes for their newly bare white walls—that they be used to tell the hospital’s history and to inject some life into the halls of the new pavilion. Sid Lee’s solution was the Grand Jardin de Sainte-Justine: a colourful timeline that plays with the themes of life and nature, and uses visual metaphors to portray the hospital’s over 100-year history.
Judge's Comments:
Hospitals are notoriously cold and bureaucratic, and it is a cumbersome and difficult design challenge to convince them to illuminate space with colour and illustration. While this installation bears the mark of a big branding firm, that doesn’t distract from the joyful and measured feel of the overall design, which is excellent and beautifully-executed.
- Andy Chen
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Non-Profit Category 2018
