To capture the core of what makes TIFF unique, Blok paired bold verbs with unexpected concepts, such as “Catalyze collectivity”, “Inspire time” and “Shift dreams/reality”.
Credits
Client: TIFF
Creative Director: Vanessa Eckstein RGD, Marta Cutler
Designers: Vanessa Eckstein RGD, Jaclyn Hudson
Description
To capture the core of what makes TIFF unique, Blok paired bold verbs with unexpected concepts, such as “Catalyze collectivity”, “Inspire time” and “Shift dreams/reality”. The design eschews a conventional format and embraces the beauty and language of film to create a cinematic experience that amplifies TIFF’s mission to transform how we see the world through film. Images highlight how TIFF brings films from every part of the world to Toronto and audiences globally, opening up discourse between people and cultures. The bold words and abstract concepts, presented through bold, clean typography, drive TIFF’s distinct narrative.
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Non-Profit Category 2018
