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Many U of T students focus on their studies, not their health. They needed to be reminded that what’s good for the body is good for the mind and told about all the facilities accessible to them.
Credits
Client: Faculty of Kinesiology & Physical Education at the University of Toronto
Creative Director: Will Hum RGD
Art Director & Designer: Korneliusz Izbinski
Copywriter: Jack Liang
Illustrator: Korneliusz Izbinski
Description
Many U of T students focus on their studies, not their health. They needed to be reminded that what’s good for the body is good for the mind and told about all the facilities accessible to them. The Faculty of Kinesiology & Physical Education challenged Clear Space to create an engaging awareness campaign. A fun, approachable campaign connects and inspires students of all abilities to use the facilities, join an activity program or just drop in and play a sport with friends. The visual identity with its unique illustrations evokes friendliness, approachability and inclusiveness. This is paired with offbeat headlines and a call-to-action to “come see what you can do”.
Non-Profit Category 2018