U of T Faculty of Kinesiology & Physical Education Awareness Campaign by Clear Space Design
U of T Physical Awareness Campaign - Clear Space Design
12/11/18

Many U of T students focus on their studies, not their health. They needed to be reminded that what’s good for the body is good for the mind and told about all the facilities accessible to them.

Credits

Client: Faculty of Kinesiology & Physical Education at the University of Toronto 

Creative Director: Will Hum RGD

Art Director & Designer: Korneliusz Izbinski

Copywriter: Jack Liang

Illustrator: Korneliusz Izbinski

 

Description

Many U of T students focus on their studies, not their health. They needed to be reminded that what’s good for the body is good for the mind and told about all the facilities accessible to them. The Faculty of Kinesiology & Physical Education challenged Clear Space to create an engaging awareness campaign. A fun, approachable campaign connects and inspires students of all abilities to use the facilities, join an activity program or just drop in and play a sport with friends. The visual identity with its unique illustrations evokes friendliness, approachability and inclusiveness. This is paired with offbeat headlines and a call-to-action to “come see what you can do”.