Unity Charity is a grassroots organization empowering youth and promoting self-expression through programs and events.
Client: Unity Charity
Creative Conception, Art Direction and Design: Evelyne Au-Navioz, Roman Lifshitz
Photography: Cg Chen
Styling, make up and models: Unity Charity artists
Unity Charity is a grassroots organization empowering youth and promoting self-expression through programs and events. For its 2014 Unity Festival, Co-Effect collaborated with youth, artist mentors and local businesses to create a bold, energetic campaign that reflected the organization’s commitment to supporting youth in need. The project included posters, flyers, programs, banners, animated reels and social media assets. Images are urban, but also bright and optimistic to showcase the young artists and their passion. The splicing of images represents the mixing of ideas, people and arts and highlights Unity.