Credits

Client: The Kailash Satyarthi Children’s Foundation

Creative Director: Audrée Lapierre

Art Director: Wim Bruyninckx

Graphic/UX Designer: Chloé-Ève Levasseur

Developer: Sam Dupras

Copywriter: Rebecca Galloway

Description

Providing an online centrepiece to an international campaign, (UN)TRAFFICKED brings interactivity, gamification, digital storytelling and human rights campaigning together to end child exploitation in India. The narrative is based on the classic choose-your-own-adventure format, in this case following a young girl over a life-changing week. Every decision the user makes, whether on behalf of the girl’s father, friend, placement agent or employer, has a profound impact on her future. Interspersed throughout are statistics on the state of child labour and sexual abuse in India. (UN)TRAFFICKED aims to engage citizens and show them that every action counts.

Judge's Comments

(UN)TRAFFICKED shows the appeal and effectiveness of interactive storytelling at its best with its sensitively illustrated portrayal of any young girl across India whose life’s consequences are controlled by the choices made by others. The narrative emotively pulls in and educates its audience by presenting different personal points of view and outcomes, along with statistics, ultimately leading the audience to understand the potential serious impacts of these choices and to act by sharing on social media, volunteering, donating and pledging online in support of this issue.

- Amanda Maslany CGD

Non-Profit Category 2018