City of Edmonton Winter Cycling Brochure by Catapult Marketing
13/11/18

In 2017, Edmonton’s Bike Infrastructure Plan began to be implemented with new high-quality bike lanes creating bike networks Edmontonians can use as a sustainable and active transportation option. This brochure promotes awareness of the newly-constructed bike networks and winter cycling in the city through education about safe winter riding practices and health benefits.

Credits

Client: City of Edmonton

Strategists & Project Managers: Susie Sykes, Gillian Hodgson

Creative Director & Designer: Sophie Maisonneuve

Copywriter & Editor: Hayley Merchant

City of Edmonton Team Members: Dot Laing, Megan Pharo, Pam Hnytka, Kristi Bland

 

Description

In 2017, Edmonton’s Bike Infrastructure Plan began to be implemented with new high-quality bike lanes creating bike networks Edmontonians can use as a sustainable and active transportation option. This brochure promotes awareness of the newly-constructed bike networks and winter cycling in the city through education about safe winter riding practices and health benefits. The brochure has a strong, positive and encouraging message, avoiding an authoritative tone. The illustrations communicate messages in an unconventional manner. The visual style creates dreamy winter scenes where the cyclist and their actions are highlighted within each individual illustration. By presenting information at a relatable and accessible level, the brochure speaks to both seasoned cyclists and first-timers and provides new information for Edmontonians who aren’t yet cyclists.

 

 

 

 

 

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