Fred Victor #HelpFredFillAHome Campaign by Gravity Inc.
13/11/18

Fred Victor was awarded the prestigious opportunity to retrofit the PanAm/Parapan Am Athletes Village into permanent homes for marginalized members of our community, which included fully furnishing every unit.

Credits

Client: Fred Victor

Creative Director: Wendy Gray RGD

Designer, Illustrator and Animator: Emerald Lee RGD

Design Support: Brenda Little RGD

Site Development: Nathan Bylok

 

Description

Fred Victor was awarded the prestigious opportunity to retrofit the PanAm/Parapan Am Athletes Village into permanent homes for marginalized members of our community, which included fully furnishing every unit. Gravity named, branded and developed the digital campaign #HelpFredFillAHome, which included a responsive website, posters and web banners. The website homepage features an empty apartment, where users can actively ‘drag’ furniture to fill the rooms. While doing so, fun animations pop up with descriptions of items that can be purchased.