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Fred Victor was awarded the prestigious opportunity to retrofit the PanAm/Parapan Am Athletes Village into permanent homes for marginalized members of our community, which included fully furnishing every unit.
Credits
Client: Fred Victor
Creative Director: Wendy Gray RGD
Designer, Illustrator and Animator: Emerald Lee RGD
Design Support: Brenda Little RGD
Site Development: Nathan Bylok
Description
Fred Victor was awarded the prestigious opportunity to retrofit the PanAm/Parapan Am Athletes Village into permanent homes for marginalized members of our community, which included fully furnishing every unit. Gravity named, branded and developed the digital campaign #HelpFredFillAHome, which included a responsive website, posters and web banners. The website homepage features an empty apartment, where users can actively ‘drag’ furniture to fill the rooms. While doing so, fun animations pop up with descriptions of items that can be purchased.
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Non-Profit Category 2018
