Creator & Designer: Marissa Korda
Developer: Philipp Schöfer
Producer: Lesli Ink
For this Passion Project, the goal was to create something that facilitated empathy and human compassion through design. After some exploration, Marissa landed on loneliness as a lens through which to explore the topic. The goals evolved: 1) Promoting empathy both for others and for ourselves. 2) Reducing stigma around loneliness and increase the topic’s visibility. 3) Provide an outlet for those experiencing loneliness. Through a Google Form with four questions in a few Facebook groups, Marissa collected over 1,200 stories from 60 countries including Syria, Australia, Thailand and Mexico. She used sound, visuals and animation to craft an emotional experience around each story. The illustrations and overall design create a digestible way to read the stories that conjures up an image everyone can identify with: being alone and feeling like a small piece in a much larger world.
The Loneliness Project promotes action and awareness through an interactive design that reveals a feeling we all share and that society often overlooks. It promotes empathy as a tool to understand each other and reminds us that there are entire stories inside each of us. The project also takes responsibility by providing the information to a few hotlines. The website is beautifully-designed and easy to use. The charming animation style and overall tone make the project approachable and inviting. The logo is well-executed and celebrates the word loneliness instead of concealing it.
- Deborah Adler